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In response to notoriety of TikTok’s ‘Bold Glamour’ filter, Dove’s digital campaign encourages consumers to post filter-free photos with TurnYourBack hashtag.
March 9, 2023
By: Lianna Albrizio
Associate Editor
While social media filters can be a source of creativity and self-expression, TikTok’s new “Bold Glamour” filter can potentially distort reality and reinforce narrow and unattainable beauty standards. According to research by Dove, 38% of girls say they can't live up to the beauty standards that influencers project on social media, and 80% say they have already applied a filter or used a retouching app to change the way they look in their photos by age 13. As a result,...
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